Info Freaking

Brand is a way of distinguishing simple commodities and their manufacturers by status, emotional characteristics and subjective qualities. A well-built brand gives the company or product personality, and evokes emotional and subliminal characteristics that are not necessarily found in the company or product themselves.

Financial wise, if your product is well branded you are making more profit than if you sell generic product of the same kind. Marketing wise, your ”brand speaks for itself”, and you will have army of consumers - fans which promote your brand. Consumers pay more for branded product, yet they are happy to do so. Here is list of 10 most powerful brands in 2008, according to millwardbrown.com research:

- Google
- General Electric
- Microsoft
- Coca Cola
- China Mobile
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro

Here is a cool tip for a hot summer. You can make your own air conditioning system! It will cost you virtually nothing, because you probably have all things needed to make it in your house.

You need:
- simple fan
- 2 empty PET bottles
- freezer

Step 1.
Fill empty PET bottles with water from tap.

Step 2.
Put the bottles in freezer.

Step 3.
When water freezes and turns into ice, put the bottles in front of fan, and turn the fan on.

Now you can enjoy hours of fresh, cold air circulating in your room. Ideally, you can put another two bottles of water in freezer, for instant swap and continous air conditioning during all day.

If you have your own or dedicated server it’s always good idea to change some ports of its default values. The most often moving service port of standard value you’ll escape hordes of script kiddies who try to hack your server using brute force cracking scripts. So one of these is sshd for sure. You can do this in a minute or two. Just open sshd configuration file, sshd_config which is usually positioned in /etc/ssh directory, uncomment “Port” parameter and change value to, for example, 2233. Save the change and restart sshd service issuing following command:

service sshd restart

That’s it. Also it’s worth mentioning that you should not change ports for each service, like smtpd or named. You should do that only with services which are used by controlled number of people to whom you can easily tell new port number. If your local service is used by other services on the internet it could be bad idea.

We are all in hurry, we don’t have time to walk for a minute or two, but obviously BMW drivers are more important and have less time than anybody else.

Per some statistical research deadliest job in USA is working on cell phone towers, 183.6 deaths per 100,000 workers.

However underground reports display interesting data. Actually truck drivers are pretty jeopardized. They drive many hours without stops and they usually fall asleep and die in accidents. Not to mention military soldiers, underground street fighters and stunt performers.