Info Freaking

5 years ago only few of us knew what social networking is. Today it is almost impossible not to have a profile on one of social networks. Some love FaceBook, and some are ‘addicted’ to Twitter. It’s all a matter of personal taste. Social networks cover topics like dating, software development, music photos and films. There are social networks that work as news generating sites, and there are networks that will help you find people that you haven’t met for the past 10 years.

What is your favorite social network? Where do you spend your time? 

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There are many more social networks then these listed in the poll. Please post a comment, and I will include your suggestions in the poll.
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Recently I noticed a strafe Scientology campaign running on a few popular sites I visit quite often. The ads are not offensive that much, but I noticed they don’t have any ‘Google Ads’ tags around. At first I thought they belong to other advertising agency, but when I clicked on the flash ad I saw the googlesydnication URL which confirmed my assumption. Obviously the scientologists brand their religion online, so the Christians and Islamists could/should do the same, just to stay in touch with modern religion branding methods.

Therefore we could expect the upcoming rampage of religion online advertisements. Obviously, advertising a religion doesn’t breach Google’s Polices, OR the scientologists pay them so good so it’s worth to change or breach own rules? Personally, I don’t have anything against religion of any kind, even Scientology. Basically, this story is Google related, and has nothing to do with any religion.

Now, I see ‘smiley-download’ and adult dating sites advertise on AdWords as well, which means Google shareholders want MORE, and they can get more only through AdWords and AdSense, since 50% of other Google projects are still non-profitable ‘betas’. The plausible solution to get more is to allow rough websites to advertise their malicious apps on Google Adsense.

Unfortunately, Google AdSense Publishers have much stricter rules then AdWords advertisers. For example if you own a website with content related to penis enlargement, you won’t be able to place AdSense on your website. However, some publishers report that Google contacted them in order to run advertising campaigns for prescription erectile dysfunction drugs on their sites. Such brands as Cialis®, Levitra®, Viagra® and other similar drugs you can see frequently in your inbox or mostly in your SPAMBOX, so from now on they will flood the entire web as well. Isn’t it a paradox to allow advertiser to promote their adult services and forbid publishers to generate relevant content?

What should be their next step? Maybe, allowing advertising of armory and selling weapons through AdWords? I don’t think so, because Google doesn’t do EVIL. Maybe, gambling ads? Who cares, the most important is to skyrocket the Google shares which are apparently going down from day to day. Hopefully the G1 with Android OS will exceed their expectation and satisfy the most of Google shareholders.

So what is S.M.A.R.T. goal? Obviously the one which is not S.T.U.P.I.D And if you want to know what qualify a goal as smart here it is:

1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Timely

Goal should be as specific as possible, measurable so results can be measured to see if you’re on track. Attainable means it should be realistic, of course, relevant and time frame has to be set.

There are many important aspect of running successful business. Some of them are incorporated by inertia and some are not. Probably one of the most overlooked aspect is goal alignment. Studies show that a mere 7% of employees today fully understand their company’s business strategies and what’s expected of them in order to help achieve company goals.

Employees in weakest performing companies reported feeling confused as to their roles at the company, which naturally resulted in unfocused and therefore less productive work activity. These findings underscore the critical importance of effectively setting and closely aligning employee and business goals to drive the success of a company.
Aligning goals across company will lead to these benefits:

1. increased operating margins
2. quicker execution of company strategy
3. reduced employee turnover

Brand is a way of distinguishing simple commodities and their manufacturers by status, emotional characteristics and subjective qualities. A well-built brand gives the company or product personality, and evokes emotional and subliminal characteristics that are not necessarily found in the company or product themselves.

Financial wise, if your product is well branded you are making more profit than if you sell generic product of the same kind. Marketing wise, your ”brand speaks for itself”, and you will have army of consumers - fans which promote your brand. Consumers pay more for branded product, yet they are happy to do so. Here is list of 10 most powerful brands in 2008, according to millwardbrown.com research:

- Google
- General Electric
- Microsoft
- Coca Cola
- China Mobile
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro